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Jojifuku
What is Jojifuku fashion?
Children's clothes, such as the brand "Mezzo Piano", "Betty's Blue", and "Narumiya Brand" that so-called elementary school girls used to wear
It is a fashion style worn by adults of the older generation that were the the original target group.
Children's brands are also available in sizes up to 160, so even adult men can wear it if they have a delicate body shape.
Currently, according to a Twitter account (nickname: Jojifuku-san) that says "#I'm wearing girls' clothes even though I'm an adult"
The culture is gaining popularity on the Internet
In Kashiwa City, Chiba Prefecture, there is also a "Jojifuku studio" run by girls' clothing.