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Sweet-Loli
Sweet lolita is a style of lolita fashion that emphasizes cuteness, girliness, and a "princess" feel, with the base color often being pink, and with prints such as strawberries, stuffed animals, macarons, and sweets.
This is the style worn by Ryuugasaki Momoko, the main character of the movie Shimotsuma Monogatari.
(The brand she is wearing is BABY THE STARS SHINE BRIGHT.)