There's no way I can cut that!HARD7/1 is Imuraya's Azuki Bar Day!
An Azuki bar ranks a 10 on the Mohs scale of hardness, meaning it's hard as a diamond!
Date was chosen by the Imuraya Group as there exists a Japanese custom of eating azuki beans on the first day of each lunar month, and because June 1st can be considered the first day of the summer season, to promote having an Azuki bar to beat the heat.