The_Bob said:
We have some Pokemon pics referencing this recent Valentine's collab with the Morozoff chocolate company (e.g. post #7130534, post #7183630, post #7218443). Should this be referenced in a tag, and if so, should it be a "morozoff pikachu" chartag, a "morozoff pikachu (meme)" tag, a "morozoff" tag for the company itself, or otherwise?
I'd say it makes most sense to have a dedicated "morozoff" tag, which can just be combined with the appropriate Pokémon tag. I don't see why we would need a dedicated tag for every time this company makes a picture with a certain Pokémon.
Besides, I kinda want to debate the use of the term "meme" in this context. I don't see how those pictures you linked qualify as such. The word meme has a dedicated meaning (the smallest decoding of a emotional, cultural or social concept, akin to genes in biology), and not every colourful and or funny picture is a meme. (no offense of course! :) But this is a personal issue of mine, that meme is kinda used inflationary; if you look at websites like Know your meme, they are sticking much closer to the definition I gave here).
Edit: Rule of thumb: if its primarily used to convey/central to a certain thought, emotion, feeling, notion, its a meme. If its not, it isn't.