A film and animation subsidiary of Toei Company, Ltd. Founded on January 23, 1943, it produced the first anime titles such as Mahou Tsukai Sally and Mazinger Z from which today's standards were set.
Toei won the Animage Anime Grand Prix award for Ginga Tetsudou 999 in 1981, Saint Seiya in 1987 and Bishoujo Senshi Sailor Moon in 1992.
Other popular series that Toei produced/is producing include Hokuto no Ken, Precure, Dragon Ball, One Piece and the first Yu-Gi-Oh! anime.