A substyle of Gyaru fashion with a princessy aesthetic, primarily using a soft color palette with lots of pinks and whites.
Hairstyles are usually voluminous and feature ringlets, in colors such as blonde, brown, and ginger. Decoden is often used on cellphones, fingernails, and accessories. Clothing tends to have lots of frills and bows, often with lace trim or fur trim, and floral prints.
Himekaji is a casual girly style that evolved from Hime Gyaru.