General Guy is the leader of an army of Shy Guys and the mastermind responsible for the numerous robberies in Toad Town during the events of Chapter 4 in Paper Mario. His main base of operations is the Shy Guy's Toy Box, where he rules the local Shy Guys and is in turn very loyal to Bowser. His army obeys him without question and he lauds them for their bravery, although his overconfidence in himself is proven unwarranted once he is defeated by Mario, leaving him screaming and fleeing in panic with the rest of the Shy Guys. He has a straightforward, formal and military-esque way of speaking in general, although at one point he childishly claims that Watt's attack is "too strong" and that Mario is cheating. He wears a peaked cap and gray robes decked with shoulder patches and a gold medal with a red ribbon on it.