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Donmai

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Context:

The director of Kemono Friends' season 1, Tatsuki, was fired from the production team of its season 2 on September 25, 2017. This was posted on the very next day.

Tatsuki was the person who turned the then-failing franchise of Kemono Friends into a surprise viral hit on an extremely limited budget and unsuccessful launches of games prior to the anime's airing.

Tatsuki's firing resulted in fans putting the blame on Kadokawa, the publisher of Kemono Friends, among many other mangas and animes. Tatsuki's tweet announcing his firing was on Twitter's trending within hours, and Kadokawa was accused of attempting to cover up the incident -- a Japanese morning news show which reported on this matter blurred out the word "Kadokawa" in Tatsuki's tweet, and Niconico, which was owned by Kadokawa censored trends about this. Hence this picture, and many other memes, which can be seen by searching kadokawa and kemono_friends. Examples of this includes post #2871082 and post #3698232. In both of these posts, Kadokawa was depicted as a Houou, a bird-like mythical creature that was featured in Kadokawa's logo. Comments under those posts also provide contexts on this matter.

Little did everybody know back then that KF's season 2 would become a clusterfuck of controversies and Tatsuki's firing was just the beginning. It ended up being one of the worst-rated animes ever -- it appears to me that KF S2 was better received in the West than it was in Japan.

post #3605621 is another reference to this "worst-rated" thing. In a Niconico live stream, a whopping 95.3% of viewers gave KF S2E9 a 1 out of 5, surpassed Yu-Gi-Oh Arc-V, making KF S2E9 literally the worst-rated anime episode on the platform. It also ranks almost rock bottom on most East Asian anime review sites, contrasting okay-ish ranking on Western sites.

English Wikipedia calling KF S2's reception "mixed" is an extreme understatement. Japanese Wikipedia's article on KM the anime and KM S2 writes about its controversies in far greater detail. The Niconico Pedia also has a detailed account on social media exchanges by the production teams KM.

This meme originates from a Hong Kong TV drama with the line "Sony is guilty, he makes our people angry". This screenshot is commonly used to make fun of Sony products.

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    Nil-Sin3939 said:

    Nobody really thinks about the fact that Wriggle has one of the creepiest powers in the franchise, just image her sicking giant bugs on you

    insects are creepy but let's not forget this is a franchise with a women who can make portals and pretty much anything that exists can come out of said portal, a hell raven with radioactive powers so radiation sickness, a spider girl who can control diseases so super cancer. plus tons of other ones.

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    FRien said:

    Apparently meant to be Chiruno or something.

    Cirno's name is pretty unique among fairy names, perhaps because it came before the pattern was established from lily white onwards, but it still follows the general theme of fairy names coming from western words. In Cirno's case, it's a corruption of 'Chill' to 'Chiru'.

    Probably the biggest hint to this is Chirumiru, the old ad parody song, because it's based on rhyming Chill with Mil(k).

    And here's a current one with english subs.

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    Bionicman76 said:

    You think you’d be stabbed on top of being hit with a truck with corners like that? :BlobUnsure:

    Well the edges of the paneling apparently can be sharp enough to slit a man's wrist, given a man had to go to the ER for that.

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