ご当地ルノ (gotouchiruno, a wordplay merging first and last syllables of gotouchi and cirno)
Pixiv project to create "localised", Cirno-themed cellphone strap designs.
http://www.pixiv.net/tags.php?tag=%E3%81%94%E5%BD%93%E5%9C%B0%E3%83%AB%E3%83%8E%EF%BC%81