BUR #5646 has been approved by @evazion.
create alias samantha_samsung -> samsung_sam
create alias samanta_(samsung) -> samsung_sam
create alias sam_samsung -> samsung_sam
Earlier I was trying to type her name in the reverse order and was surprised to find there weren't any results. Seems I'm not the only one given a look at Missed Searches, so I think these might be helpful.
Also, I'm not sure whether samsung should be aliased to samsung electronics.
Updated